Skills I’m Working On

A/B Tests

Overall test win rate: 47.02% (71 wins out of 151 total tests)

Lifecycle Email Marketing for eCommerce

I’m currently watching the ConversionXL course presented by Austin Brawner. Most of these things I already know, but I’m hoping to get 1 or 2 cool tips I don’t know about yet. [PAUSED. Started September 10, 2018]

Tag Manager

I just barely skimmed the surface watching the Google Tag Manager for beginners course from ConversionXL (completed). I know there are tons and tons of things I want to learn to do:

  • Data Layer
  • Ways to get interesting data into Google Analytics
  • Form engagement and tracking

Current Knowledge Level: 15%

Google Analytics

I know quite a lot about Google Analytics already. I’m in GA everyday and do 60+ page reports for clients at least once per month. But there are still many things I can learn. GTM also comes in handy here because GA only shows you so much, but with GTM you can start getting in tons and tons more data.

Current Knowledge Level: 75%

Facebook Ads

I know practically zero about this. I’m really interested in learning more just for my own curiosity. There is a CXL course called Intermediate Facebook Ads that I’ll go through eventually.

  • How to set them up
  • Targeting
  • Finding content that works
  • How to bid and manage ad spend
  • As of September 2018 I started an Intermediate Facebook ads course with ConversionXLCurrent Knowledge Level: 15%

Customer Acquisition Masterclass

This is a ConversionXL course with Dan Shure teaching SEO and Jonathan Dane teaching PPC. These are two things I really want to know more about for my own curiosity and because I think it can help me with clients at work. I also want to use this knowledge to try to rank my marketing resource site. It doesn’t hurt to know a bit more about this stuff ๐Ÿ™‚

Course Length: 16 classes, 20 hours


  • Ranking Factors in 2017 and Beyond – Completed
  • 10 Keyword Research Steps to Content Arbitrage – Completed
  • How to Create Content That Ranks (and Keep it That Way) – Started
  • 80/20 Link Building
  • The Pillars of Bulletproof Local SEO
  • 7 Steps to Becoming A Technical SEO Rockstar
  • Pulling it All Together โ€“ Creating a Strategy
  • The Tools to Measure and Show Your Success


  • How Much Research Do You Really Need to Do? The Answer Is Counterintuitive
  • The PPC Blueprint Structure That Will Set You up for Success
  • A Foolproof Walkthrough on Building and Managing Campaigns
  • Why All Your PPC Campaigns Wonโ€™t Have an ROI
  • Exhausting Your Search & Display Options to Find Conversion Gold Mines
  • Using Facebook, LinkedIn, Twitter, and Other Social to Your Advantage
  • Immediate & Longer Term Performance Optimizers
  • How To Scale a PPC Program for Continuous and Eternal ROI

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