Friction isn’t always bad

Friction is a popular word in conversion optimization. On any site, we’re trying to make the process as friction-free as possible to make sure users have a great experience. We want them to get on the site, stay on the site, and take action. But can friction actually be a good thing? I think it…

Energy & Schedules

Energy & Schedules

I optimize the times I do things during the day based on my energy levels. It’s taken a while to figure out but I’ve finally got the hang of it. MorningsThis is my prime time. It is silent, nobody else is awake. I get up at 5:00 after sleeping about 7-8 hours. I feel awake…

Learn out loud

Learn out loud

I heard the concept of learning out loud while listening to an episode of Nat Chat with Isaac Morehouse. It’s something I’ve been thinking a lot about over the last few years and I never had a nice, succinct phrase to express the idea (thanks Isaac!). Learning out loud is nothing fancy, and it doesn’t…

What’s in it for them?

If you do anything in marketing/business/sales, even if you’re applying for a job, think of this, “What’s in it for them?” Here’s an example of what I’m talking about….. Say you are applying for a job. You saw the posting on Monster.com and it asks for a resume and cover letter. You whip out your…

Sustainable businesses are hard

I’m on a bit of a tear with eCommerce stores. I keep checking out the different eCommerce subreddits and see all of these dropshipping sites going up and the site owners posting “I have traffic but no sales, what’s wrong with my site?”. People share quick fixes like blurry logos or that the images are…