Strong opinions loosely held

I first saw this quote on Nat Eliason’s Twitter and it’s one of those rare sentences that actually resonates. I’m not one for quotes, but there are times I find one that speaks to something I’ve been thinking about and does it so succinctly. What I love about it is that it helps explain something…

Question the defaults

If something is a default, question why that is. Many people find defaults to be the safe choice. “Everyone is doing it, so I probably should to.” It’s that social proof we see on sites. A product has 700 reviews and everyone is talking about it. It’s the safe choice, but is it the right…

Is it ethical to dropship?

For a while I’ve been interested in the proliferation of fly-by-night Shopify dropshipping stores and Amazon FBA sellers. Now that the Atlantic has published an article exposing just a few of the course sellers that promote these business models, more people are starting to learn about this industry. First off, the whole business model is…

What’s in it for them?

If you do anything in marketing/business/sales, even if you’re applying for a job, think of this, “What’s in it for them?” Here’s an example of what I’m talking about….. Say you are applying for a job. You saw the posting on Monster.com and it asks for a resume and cover letter. You whip out your…

Sustainable businesses are hard

I’m on a bit of a tear with eCommerce stores. I keep checking out the different eCommerce subreddits and see all of these dropshipping sites going up and the site owners posting “I have traffic but no sales, what’s wrong with my site?”. People share quick fixes like blurry logos or that the images are…