Why Amazon Won’t Eat All of Ecommerce

The Amazon Advantage and how Nuancers, Curators, and Category Shifters will continue to innovate in the eCommerce space despite the market dominance of Retail Behemoths. I don’t like Amazon. Not just the fact that they’re a behemoth in online retail. It’s the lack of trust between customer and seller. I’ve noticed in the past year…

Beware dropshipping product reviews

Product reviews are not safe anymore. I’ve read a few articles recently talking about the proliferation in Facebook groups for buying fake 5 star reviews for Amazon listings. (If these journalists are finding them why doesn’t Amazon do something?) Dropshippers are also cashing in on “fake” reviews. Now I’m putting “fake” in quotations because I…

The psychological tactics American Airlines used to try to get me to buy trip insurance

I recently purchased a flight from American Airlines. Right as you’re about to purchase, they offer trip insurance. I noticed a few ways American Airlines is trying to persuade me to purchase this insurance for $22.75. Social Proof “91,017 American Airlines customers protected their trip in the last 7 days” First off, it’s in green…

Friction isn’t always bad

Friction is a popular word in conversion optimization. On any site, we’re trying to make the process as friction-free as possible to make sure users have a great experience. We want them to get on the site, stay on the site, and take action. But can friction actually be a good thing? I think it…

Upwork: pay to play

How much would you pay to apply to a job posting? Would you even bother applying if you had to pay? Upwork made the bold move of announcing they are now charging freelancers 15 cents per credit to make a proposal (costing 1-6 credits). Fifteen to ninety cents doesn’t sound like a lot, but to…

How I work 5 hours a day

I’ve been at my current job about 2 years, with no plans to leave anytime soon. I’m usually working 5-6 hours a day. In that 5 hours, I’m getting a lot done. We’re focusing on the 80/20 principle for our work. And it helps immensely. It’s not literally 80/20, but it’s focusing on the few…

Energy & Schedules

I optimize the times I do things during the day based on my energy levels. It’s taken a while to figure out but I’ve finally got the hang of it. MorningsThis is my prime time. It is silent, nobody else is awake. I get up at 5:00 after sleeping about 7-8 hours. I feel awake…