Want less, feel better

In short: the less you want, the less money you spend and the less time you need to work. If you don’t desire a huge house, a nice car, even small things like buying a soap dish or a new welcome mat, you’ll spend less. When you spend less, you have more money. When you…

What I hope to accomplish by 2030

My desires may change, but so far I have a few goals to hit by 2030: Have a house and land I’ve always wanted my own land. The tricky part is picking where and when to pull the trigger. Right now we’re leaning towards the Pacific Northwest, but we’ve also never been up there, so…

My thoughts on clothes

I hate to admit, but when I was in middle and high school nearly all my purchases were made with the thought “I wonder what others will think of this”. I had dozens of shirts from Threadless, skateboarding and surfing shirts, and skate shoes. I wanted my clothes to say something about me. I think…

How I’ve learned to spend more

I used to be extremely cheap, as in I took the toilet paper rolls from the business school stalls so I didn’t have to buy my own. I’m still very cheap, but I’ve learned that being cheap has additional costs. I’ve shifted to becoming more frugal. I spend more on things I value and spend…

Why Amazon Won’t Eat All of Ecommerce

The Amazon Advantage and how Nuancers, Curators, and Category Shifters will continue to innovate in the eCommerce space despite the market dominance of Retail Behemoths. I don’t like Amazon. Not just the fact that they’re a behemoth in online retail. It’s the lack of trust between customer and seller. I’ve noticed in the past year…

Beware dropshipping product reviews

Product reviews are not safe anymore. I’ve read a few articles recently talking about the proliferation in Facebook groups for buying fake 5 star reviews for Amazon listings. (If these journalists are finding them why doesn’t Amazon do something?) Dropshippers are also cashing in on “fake” reviews. Now I’m putting “fake” in quotations because I…

The psychological tactics American Airlines used to try to get me to buy trip insurance

I recently purchased a flight from American Airlines. Right as you’re about to purchase, they offer trip insurance. I noticed a few ways American Airlines is trying to persuade me to purchase this insurance for $22.75. Social Proof “91,017 American Airlines customers protected their trip in the last 7 days” First off, it’s in green…

Friction isn’t always bad

Friction is a popular word in conversion optimization. On any site, we’re trying to make the process as friction-free as possible to make sure users have a great experience. We want them to get on the site, stay on the site, and take action. But can friction actually be a good thing? I think it…